Task: Manage the end-to-end development and design of a digital product that encourages young users (ages 18–24) to join and stay a student music streaming plan by highlighting the value and benefits in a way that resonates with their listening habits and lifestyle.

Methods: User research via 1:1 interviews and surveys with 100+ students and users, Figma prototyping, A/B testing, prototype iterations, and final product presentation.

Challenges: How do I manage a team of people with varying degrees of skills and vastly different skillsets? How do we engage with a wide variety of Gen Z users to ensure variance in our data?

Insights: By leveraging product management strategies, like scrum and agile methodologies, I can optimize workflows to maximize group efficiency. Through morning standups, design sprints, and team retrospectives, we can develop a group environment geared toward everyone’s strenghts.

The Ten-Week Timeline: Industry research (state of the industry, competitors, existing usage). Research and surveys: gathered data from 100+ existing users on current experience. Digital prototyping via Figma. User research and iteration: A/B tests, user personas, and data from over 12 test users. Final products.